Rovira Alex, Miralles Francesc:
El Laberinto de la Felicidad
Aguilar , 2007
Quality paperback, 138 pages
Size: 237x156 mm
ISBN: 9789870408116
ISBN-10: 9870408117
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Alex Rovira
Alex Rovira Heads The Qualitative Division Of Marketing Consulting Firm Salvetti & Llombart. He Is Coauthor (With Bernard Dubois) Of The Spanish Version Of Understanding The Consumer. <P> Fernando Trias De Bes Cofounded And Directs Salvetti & Llombart. He Is Coauthor (With Philip Kotler) Of Lateral Marketing.<Br> They Are Professors At Esade, One Of Spain's Most Respected Business Schools, And Have Worked With Many Top Organizations, Including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestle, Oxfam, Paramount, Pepsi, Sony, And

