Barletta Marti, Marti :
Primetime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Kaplan Publishing , 2007
Hardcover, 320 pages
Size: 233x161 mm
ISBN: 9781419593307
ISBN-10: 1419593307
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Marti Barletta
Marti Barletta, President Of The Trendsight Group, Is An Internationally Recognized Authority On Gender-Savvy Marketing Strategies For Wooing Women Consumers. " "A Wharton Mba, She Honed Her Marketing And Sales Talents At Top-Flight Agencies Like Mccann-Erickson, Foote, Cone And Belding, And Frankel. She Has Been Featured On "Cbs Evening News" And "Nbc Nightly News", And In "Ad Age, Brandweek, Businessweek, The Wall Street Journal, " And "Fast Company." She Is The Author Of "Marketing To Women" And Co-Author With Tom Peters Of "Trends".
Marti
Marti Barletta, President Of The Trendsight Group, Is An Internationally Recognized Authority On Gender-Savvy Marketing Strategies For Wooing Women Consumers. " "A Wharton Mba, She Honed Her Marketing And Sales Talents At Top-Flight Agencies Like Mccann-Erickson, Foote, Cone And Belding, And Frankel. She Has Been Featured On "Cbs Evening News" And "Nbc Nightly News", And In "Ad Age, Brandweek, Businessweek, The Wall Street Journal, " And "Fast Company." She Is The Author Of "Marketing To Women" And Co-Author With Tom Peters Of "Trends". <P>
