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Barletta Marti:
Marketing to Women: How to Increase Your Share of the World's Largest Market

Dearborn Trade , 2006
Hardcover, 325 pages
Size: 237x166 mm
ISBN: 9781419520198
ISBN-10: 1419520199

Price: $23.00
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Marti Barletta

Marti Barletta, President Of The Trendsight Group, Is An Internationally Recognized Authority On Gender-Savvy Marketing Strategies For Wooing Women Consumers. " "A Wharton Mba, She Honed Her Marketing And Sales Talents At Top-Flight Agencies Like Mccann-Erickson, Foote, Cone And Belding, And Frankel. She Has Been Featured On "Cbs Evening News" And "Nbc Nightly News", And In "Ad Age, Brandweek, Businessweek, The Wall Street Journal, " And "Fast Company." She Is The Author Of "Marketing To Women" And Co-Author With Tom Peters Of "Trends".

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