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Bernstein Joanne Scheff:
Arts Marketing Insights

The Dynamics Of Building And Retaining Performing Arts Audiences

John Wiley And Sons Ltd (United States), 2006
Hardback, 320 pages
Size: 234x161 mm
ISBN: 9780787978440
ISBN-10: 0787978442

Price: $27.95
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Arts Marketing Insights

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and prefer selecting specific programs to attend rather than buying a subscription series. This book helps readers to understand performing arts audiences, conduct research, and provide customer service.

Related links:

Joanne Scheff Bernstein
Arts: general issues
Arts
John Wiley And Sons Ltd

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Joanne Scheff Bernstein
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