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Young L.:
From Products To Services

Insights And Experience From Companies Which Have Embraced The Service Economy

John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 364 pages
Size: 236x165 mm
ISBN: 9780470026687
ISBN-10: 0470026685

Price: $55.00
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From Products To Services

A wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. This book covers subjects such as strategic focus, change management, service operations, branding a service business, service sales and service marketing.

Related links:

L. Young
Management & management techniques
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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L. Young
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We only deliver to USA. Customers from United Kingdom please go to BooksRush.co.uk. All other customers should visit Eruditor.com.